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Nightforce Optics Expands Sales Team With Three Strategic Hires

“After celebrating our twentieth anniversary in 2017, the Nightforce family continues our evolution by expanding our sales team with several key hires,” said Nightforce Director of Sales and Marketing, Gordon Myers. “These newly created positions reinforce our steadfast commitment to customer service and efficiency. Each member of the team brings unique experiences to Nightforce. I’m confident they’ll drive growth while also delivering exceptional value to our partners,” said Myers.

Edwin Purcell, Senior International Account Manager

Edwin Purcell joins the Georgia office as Senior International Account Manager to expand business and support global distribution. With eight years of sales experience, Edwin most recently was the National Commercial Sales Manager for Blue Force Gear, Inc., a manufacturer of firearms accessories and tactical gear, where he executed sales strategies across multiple markets and drove significant growth.

Purcell comes to Nightforce with a solid background in sales and management and has experience with the military, commercial, retail, law enforcement, and involvement with trade shows. “With his extensive capability in global business development initiatives, we look forward to his assistance with expanding our international markets and reaching more shooting enthusiasts,” said Myers.

A native of Savannah, Georgia Purcell is a graduate of Georgia Southern University.

Dan Esquinas, Senior Account Manager

Dan Esquinas joins the Georgia-based sales team as Senior Account Manager. Focused on account management, and specializing in independent dealer sales, Esquinas will be instrumental in facilitating strong business relationships and establishing communication with staff, customers, and industry partners for Nightforce Optics.

Well versed in sales and account management, Esquinas has supported a variety of shooting industry employers that include War Sport Manufacturing, and AcuSport Corporation. In addition, he has managerial experience in national semi-trailer sales companies. “Dan’s combined experience in manufacturing and distribution also means he has a broad perspective when addressing the variety of issues our customers face,” said Myers.

Originally from the Columbus Ohio area, Esquinas is a graduate of the Ohio State University.

Bryan Biltoft, Account Manager

Bryan Biltoft joins the Nightforce sales office in Georgia as a new Account Manager. Intended to facilitate growing sales demands, Biltoft is responsible for driving revenue and growing the customer base through the strategic management of key accounts. “We’re excited to welcome Bryan to our team,” said Myers. “His reputation for taking ownership of his customers and providing innovative solutions delivers an added layer of customer service to Nightforce’s already robust sales force.”

Most recently, Biltoft was self-employed as an independent sales and marketing professional where he focused on intellectual property and patent acquisitions. Prior to that, he was a Territory Manager for Telvent DTN where he managed major accounts and was involved in proprietary technology for marketing, advertising and agribusiness management. He has also worked for Scheels Sports as an Ammunition and Premium Firearms Specialty Shop Manager.

Biltoft is a graduate of the University of Nebraska, and is from Oak, NE.

According to Myers, “Nightforce’s momentum will continue to be invigorated by people who bring diverse experience to our industry. Just as important, our new lineup brings enthusiasm and perseverance to the Nightforce brand.”

For more information on Nightforce Optics, please visit www.nightforceoptics.com, or email marketing at marketing@nightforceoptics.com.

Follow us on FacebookInstagramYouTube, and Twitter for social media updates.

About Nightforce

As a leading manufacturer and marketer of premium sport optics and related products including riflescopes, spotting scopes and accessories, Nightforce builds the most rugged, reliable, and repeatable optics available. We are known for exceptional products, each built with painstaking craftsmanship. Every riflescope is crafted with such fanatical attention to detail, it is expected to hold up to the most punishing conditions, and last for generations. The legendary Nightforce quality testing involves impact tests and follow up inspections that ensure the riflescope is ready to perform to customer expectations and more.

Based in Orofino, Idaho, Nightforce has established an industry benchmark for the highest performing products. Nightforce optics have accompanied elite soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

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Nightforce Optics Named Top Tier Sponsor 2018 PRS

“A key priority for the folks at Nightforce is to foster the growth of shooting sports through high-quality competitive events like the Precision Rifle Series,” says Nightforce Optics Director of Sales and Marketing, Gordon Myers. “It’s no secret that PRS shooters frequently win matches with Nightforce on their rifles, so what better way to encourage their efforts than by backing their sport through dedicated sponsorship?” he asked.

The Precision Ri?e Series is a championship-style point series race of the best precision rifle competitions and shooters in the nation. “PRS continues to reinforce the growth of competitive rifle sports and precision rifle matches, by featuring the finest matches and shooters the sport has to offer,” said Myers. “And because Nightforce offers the best riflescopes for long range shooting, including the ATACR®, NXS®, and SHV® product lines, it’s the perfect partnership for this class of shooters and the precision rifle discipline.”

PRS participants can expect to see Nightforce represented at all the PRS Bolt Gun Series including the Extreme Long Range (ELR), the Precision Rifle Series Finale, as well as the Gas Gun Series matches.

For more information on Nightforce Optics, please visit www.nightforceoptics.com, or email marketing, at marketing@nightforceoptics.com.

Follow us on FacebookInstagramYouTube, and Twitter for social media updates.

About Precision Rifle Series

Born out of military, law enforcement, and hunting scenarios, the practical application of the precision rifle is the underlying theme for all series. Whether you are looking for a local club to join, wanting to compete with America’s favorite rifle, the AR-10/15, or you want to test yourself against the best shooters in the nation and the world, the PRS has a spot for you. The Precision Rifle Series is a yearly point race for several series including the PRS Bolt Gun Series, PRS Gas Gun Series, and the PRS Club Series. The intent is to provide a national framework as the aggregation point for local, regional, and national matches; tracking scores and the growth of the practical, long-range rifle discipline. By providing structure and governance, the growth of the discipline has been exponential since the PRS was launched in 2011 thanks to the exceptional coalition of the match directors, shooters, and sponsors participating in the PRS. For more information visit precisionrifleseries.com.

About Nightforce

As a leading manufacturer and marketer of premium sport optics and related products including riflescopes, spotting scopes and accessories, Nightforce builds the most rugged, reliable, and repeatable optics available. We are known for exceptional products, each built with painstaking craftsmanship. Every riflescope is crafted with such fanatical attention to detail, it is expected to hold up to the most punishing conditions, and last for generations. The legendary Nightforce quality testing involves impact tests and follow up inspections that ensure the riflescope is ready to perform to customer expectations and more.

Based in Orofino, Idaho, Nightforce has established an industry benchmark for the highest performing products. Nightforce optics have accompanied elite soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

Media Contact:

Email address: marketing@nightforceoptics.com

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Nightforce Optics Adds to the ATACR Series

“We originally designed the Nightforce ATACR first focal plane riflescopes for our military customers,” said Nightforce Director of Sales and Marketing, Gordon Myers. “They remain the foundation for our MilSpec riflescopes to this day. ATACR optics are well-received by long range shooters, because we combine battle-proven ruggedness with high quality optics and functionality. Our new ATACR 1-8×24 F1 incorporates all the advantages of the ATACR family in one of the most compact and adaptable 1-8 power optics available in the marketplace today,” he added.

“The new ATACR 8 power characterizes the Nightforce theme of ‘Rugged, Reliable, Repeatable™”, said Alan Stilwell, North America Sales Manager. “At dusk, dawn, or mid-day; whether you’re shooting close-quarters or long-range distances, the versatile ATACR 1-8×24 F1 delivers a superior field of view and is exceptionally precise. This riflescope’s bomb-proof reliability, extremely low-profile adjustments, and this model’s intelligent FC-DM® reticle, is robust enough to partner up with any designated marksman or competitor.”

Measuring a mere 10 inches in length and weighing 21 ounces, the ATACR 1-8×24 F1 is rich with standard mission-critical features including a daylight-visible, center red dot for rapid engagements, and multi-coated ED glass that furnishes superb light transmission, brilliant images, and exceptional color contrast. The 8x zoom helps locate, identify, and engage targets at maximum effective ranges. While the low-profile, true .1 Mil-Radian adjustments are capped to prevent accidental adjustment.

“We united legendary Nightforce toughness with precision-engineered components and high-tech expertise, resulting in the most technologically advanced optic

Nightforce has ever offered,” according to Stilwell. “The new ATACR 1-8×24 F1 is mechanically unrivaled to withstand a lifetime of harsh recoil so that years from now, your scope will be as precise as the day it was new,” he said.

NIGHTFORCE ATACR 1-8×24 F1 SPECIFICATIONS:

Focal plane: First
Objective outer diameter: 34 mm
Field of view @100 yards/100 meters 1x: 11.26 mm | 96.1 ft | 29.3 m
Field of view @100 yards/100 meters 8x: 3.19 mm | 13.1 ft | 4 m
Eye relief: 3.74″ | 95 mm
Internal adjustment range (Mil): e: 30 | w: 30
Click value: .1 MIL-RADIAN
Parallax adjustment: Fixed at 125 m
Tube diameter: 1.34″/34 mm
Eyepiece outer diameter: 46 mm
Overall length (in/mm): 10.08/256
Weight (oz/g): 21/595
Mounting length (in/mm): 5.67/144
PTL (Power Throw Lever): Standard
Reticles available: FC-DM™
Illumination: Daylight visible, externally adjustable
Elevation feature: Capped, finger-adjustable
Covers: Tenebraex® included
MSRP: $2,800

The new Nightforce ATACR 1-8×24 F1, and the entire line of Nightforce premium optics and accessories will be on display at SHOT Show 2018 in Las Vegas, NV. Please visit Nightforce in booth # 20449.

For further information on Nightforce Optics, please visit www.nightforceoptics.com, or email Marketing at marketing@nightforceoptics.com.

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Nightforce Optics NX8 Family of Riflescopes

The first riflescope unveiled in the NX8 family is the new NX8 1-8×24 F1 optic. Specifically designed for short -to medium-range shooting, the compact NX8 1-8×24 F1 riflescope delivers trusted Nightforce performance to virtually any rifle platform, and boasts true 1x capability.

“Constructing such a small riflescope to surpass the performance of most larger scopes entails a solid commitment to innovation and optical technology,” said Nightforce Director of Sales and Marketing, Gordon Myers.

“The compact NX8 1-8×24 F1 has true 1x magnification and a daylight visible reticle with multiple brightness settings, it is versatile enough to use at close ranges, plus, has extraordinary capability at far reaching distances” stated North America Sales Manager, Alan Stilwell. “The NX8 1-8×24 F1 conserves valuable real estate on your rifle at only 8.75 inches in length, and weighs just 17 ounces,” Stilwell added. “Put it on your competition rifle for 3-gun, or use it for a variety of shooting disciplines; the NX8 1-8×24 F1 is also robust enough for professional use.”

As targets increase in distance, the intelligent FC-MIL™ or FC-MOA™ first focal plane reticle options provide precise hold points. For those preferring to dial for long shots, the turrets feature Nightforce ZeroStop® elevation-adjustable technology with windage limiter, allowing for a rapid return to absolute zero regardless of any previous elevation adjustments. Adjustments are a true .2 Mil-Radian or .50 MOA. And, to aid in fast magnification adjustments, the Power Throw Lever (PTL) is included.

On display at SHOT Show 2018, in Las Vegas, NV, the compact and lightweight Nightforce NX8 1-8×24 F1 adds flexibility to your shooting options with fast target acquisition at a variety of distances. Please visit us in booth #20449.

NIGHTFORCE NX8 1-8×24 F1 SPECIFICATIONS:

  • Focal plane: First
  • Objective outer diameter: 30 mm
  • Exit pupil diameter: 1x: 7.9 mm | 8x: 3 mm
  • Field of view @ 100 yards/100 meters: 1x: 106 ft. | 1x: 32 m
  • Eye relief: 3.75″ | 95.3 mm
  • Internal adjustment range for MOA: e: 100 | w: 100
  • Internal adjustment range for MIL-RADIAN: e: 30 | w: 30
  • Click value: .5 MOA | .2 MIL-RADIAN
  • Parallax adjustment: Fixed at 125 m
  • Tube diameter: 1.18″/30 mm
  • Eyepiece outer diameter: 40 mm
  • Overall length (in/mm): 8.75/222
  • Weight (oz/g): 17/482
  • Mounting length (in/mm): 5.7/144
  • PTL (Power Throw Lever): Standard
  • Reticles available: FC-MOA™/FC-MIL™
  • Illumination: Daylight visible, externally adjustable
  • Elevation Feature: ZeroStop®
  • MSRP: $1,750


For information on the new Nightforce NX8 1-8×24 F1 riflescope, click here.

For further information on Nightforce Optics, please visi www.nightforceoptics.com, or email Strategic Marketing Manager, Fred Karl at marketing@nightforceoptics.com.

Follow us on Facebook, Instagram, YouTube, Twitter, and Pinterest for social media updates.

About Nightforce
As a leading manufacturer and marketer of premium sport optics and related products including riflescopes, spotting scopes and accessories, Nightforce builds the most rugged, reliable, and repeatable optics available. We are known for exceptional products, each built with painstaking craftsmanship. Every riflescope is crafted with such fanatical attention to detail, it is expected to hold up to the most punishing conditions, and last generations. The legendary Nightforce quality testing involves impact tests and follow up inspections that ensure the riflescope is ready to perform to customer expectations and more.

Based in Orofino, Idaho, Nightforce has established an industry benchmark for the highest performing products. Nightforce optics have accompanied elite soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

Media Contact:
Phone: 208.476.9814
Email address: marketing@nightforceoptics.com

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Nightforce Optics Now Available At Bass Pro Shops

In recognition of the growing long-range market segment, best-selling models from the ATACR, NXS, SHV and Benchrest families are available via Bass Pro Shops. These optics will pair well with both new and existing rifle, ammunition, accessory and reloading offerings Bass Pro has in its product portfolio related to hunting and shooting.

“We are very excited for this opportunity as it represents another big step forward for Nightforce Optics,” says Gordon Myers, Director of Sales and Marketing. “Bass Pro Shops is a leading retailer in the outdoor and firearms industry, and their commitment to providing quality products and recognition of the growing long-range market segment makes this a great fit for Nightforce.”

Nightforce is a leading manufacturer and marketer of premium sport optics and related products, including riflescopes, spotting scopes and accessories. We are known for our rugged, high-precision engineered designs that are capable of holding up to punishing conditions. Based in Orofino, Idaho, Nightforce has established a benchmark for high-quality, high performance products that have accompanied soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

About Bass Pro Shops®
Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today 102 retail and marine centers host 120 million people annually. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is known as a national leader in protecting habitat and introducing families to the outdoors.

E-mail: marketing@nightforceoptics.com

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Nightforce Optics Sponsors USASOC Sniper Competition

Members of the MIL-GOV-LE team will be in attendance to exhibit products and provide support to customers and end-users. Products on display will include MIL-SPEC riflescopes and accessories, which are designed and built for today’s warfighter, and currently in-use around the globe.

This annual competition takes place during the week of March 20, 2017 at Fort Bragg, North Carolina. Teams from the United States and other allied special operations units will be tested in real-world based events designed by instructors of the Special Forces Sniper Course. Exhibitors will be located in a vendor tent on Range 37 on March 23-24, 2017.

Nightforce is a leading manufacturer and marketer of premium sport optics and related products, including riflescopes, spotting scopes and accessories. We are known for our rugged, high-precision engineered designs that are capable of holding up to punishing conditions. Based in Orofino, Idaho, Nightforce has established a benchmark for high-quality, high- performance products that have accompanied soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

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E-mail: marketing@nightforceoptics.com

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Dr. Ray Dennis – 2016 EY Entrepreneur Of The Year – Finalist

A few highlights from the article…

About EY Entrepreneur Of The YearTM
EY Entrepreneur Of The Year™ is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognizes the contribution of people who inspire others with their vision, leadership and achievement. 

About Ray Dennis – Lightforce Australia 
Adelaide-based Lightforce Australia is a specialist manufacturer and exporter of high performance and durable lighting systems, founded by Ray Dennis. Lightforce was the first lighting company to patent polycarbonate driving lights and now deals with some of the largest car manufacturers globally in providing aftermarket lighting products, exporting to more than 50 countries. The wholly owned US-based Nightforce Optics business, produces riflescopes that are used on six continents in some of the most inhospitable environments on earth. In a further demonstration of his entrepreneurial drive, Ray owns the Paroo Pastoral Company, a productive land holding in South Australia and north western New South Wales.

What the judges said: “Lightforce has a formidable reputation as a global leader in its field. 35 years ago, after searching the retail market for a high-quality spotlight to use on his property and finding nothing suitable, Ray Dennis decided to build one himself. Under Ray’s leadership, the company’s innovation, agility and unwavering commitment to quality and high performance, together with their ongoing focus on research and development, has enabled Lightforce to open up new markets and export their products to more than 50 countries world-wide.” 

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The longest 286-yard shot ever

One of the great ironies of hunting is that it often seems the harder we try, the less success we have. Glassing the broad, green farmland at first light had revealed only does and a few small bucks. Ordinary mule deer were not what had brought me to western Colorado to hunt with Doyle Worbington of J&D Outfitters. Doyle had peaked my interest with reports of mule deer pushing 200 points in this verdant river bottom, and he had the photos to prove it.

It was fitting, then, that we first spotted the big buck by sheer accident about 9:00 am, while drinking coffee over the hood of his pickup truck, wondering aloud what our Plan B might entail for the day.
 
Even at a distance of several hundred yards, there was no mistaking the size of this muley.  Big bodied, dark in color, walking with that swaying, bobbing gait characteristic of huge bucks, the mass of its antlers was visible to the naked eye.  A quick check through binoculars confirmed it.  “That is a nice buck,” Doyle said.  He looked again.  “That’s a real nice buck.”
 
The deer had lingered longer than usual that morning, perhaps feeling secure in the mist that hung over the farmlands at first light.  Now, the war sun had scoured the valley of fog, and the buck was moving rapidly to the safety of higher ground.  Its goal seemed to be one of the highest of the hillsides that surrounded the valley, a rocky, almost impenetrable tangle of scrub oak, juniper and cedar.  It was a classic survival technique, one that allows a smart young buck to grow into a massive old buck, the kind that makes the most jaded and experienced deer hunter weak in the knees.  From that vantage point, the buck could see for miles.  Nothing could approach it from below without being seen.  Nothing could approach it from above without being heard.  Its gray body vanished into the dry foliage, its antlers indistinguishable from the acres of twisted, gnarled branches.  It was the perfect camouflage, the perfect spot to while away a day in complete safety.
 
Doyle and I watched the buck until it disappeared, and marked the spot where we last saw it.  Would it stay there, or keep moving out of sight?  “He will probably bed down right there,” Doyle concluded.  Doyle had spent years observing the behavior of trophy animals, which helped make him one of Colorado’s most experienced and successful outfitters.  “All we can do is get as close as we can, try not to spook it, and make a plan.”
 
We drove to a spot on the edge of the river that watered this western valley, producing greenery and crops that made it a mecca for trophy quality mule deer.  We were close to the buck’s hiding spot, but it didn’t matter too much.  One thing in our favor was that resident deer were used to pickup trucks and farming activity; as long as we did not attempt to enter the buck’s hillside sanctuary, it should remain put.  Or so we hoped.
 
We set up shop in the shade of a cottonwood, “shop” being Doyle’s spotting scope, my rifle, and the remaining coffee in our Thermos.  “Assuming he is still there,” Doyle said as he adjusted the spotter’s tripod, “he is watching everything we do.  It shouldn’t bother him, though, since he is used to seeing activity down here.  We just have to find him.”
 
Trying to find an ear, an eye, the flick of a tail, the turn of a deer’s head in jumbled jungle of tall brush covering several acres is, to put it mildly, a challenge.  The sun rose and the day became hot while we strained our eyes and our optics to their max.  Any other deer, we would most likely have given the search up as futile.  But, as Doyle had said, this was no ordinary buck. 
 
Then, there it was.  Doyle and I just happened to be looking at the same area, the last spot we had seen the deer.  “Did you see that?”  I asked.  “Yeah, wait,” Doyle replied, “let me get the scope on it…yep, that’s him.”  The buck had turned its head ever so slightly, and the movement was just enough to give him away.
 
The deer was lying down, head up, completely in shade, not a care in the world.  He had a full belly from a long night feeding on farmer’s crops, and was obviously perfectly content in its hiding spot.
 
We, however, were not as content.  Doyle and I had intended to go “to town” after the morning’s hunt for lunch, so we had brought no sustenance other than coffee.  We couldn’t leave our riverside spot, for fear that the buck might move without our seeing it.  We were hot and we were hungry.  “You like fried chicken?” Doyle asked me.  “Sure,” I said.  At that moment I would have settled for a raw chicken.  “Let me call a friend,” Doyle said, retrieving his cell phone from the truck.
 
A half hour later, a cloud of dust announced an approaching pickup, and one of Doyle’s local associates greeted us with a huge bucket of chicken and several ice-cold sodas.  So there we sat, making short work of legs, breasts and wings, under the warm Colorado sun, in one of the more unusual hunts I’ve experienced.  The deer knew we were there, we knew the deer was there, thus what we had was a complete standoff.  Who would blink first?
 
“All I know to do,” Doyle said, “is to wait until the buck gets up and moves.  He will get up sometime.”
 
But the buck never did get up and move.  The hours ticked by, the sun continued its travel west, and the deer showed no inclination of moving. 
 
“That is a smart old buck,” Doyle observed.  “It appears he will not move from that spot until after dark.  There is nothing we can do except try to wait him out.”
 
We were rapidly running out of options.  All day long we had sat on that riverbank, and now there was at most an hour of daylight remaining.  To make matters worse, the sun was setting directly behind the hill we were watching, causing blinding glare.  We had to make a decision.
 
The only part of the buck that was plainly visible to me was its lower jaw and part of its chest.  It was facing us almost straight on.  There was at most a six-inch opening in the scrub that would afford any kind of shot.
 
“Doyle,” I said, “I don’t think we have a choice other than to take a shot.”  Doyle was not convinced.  “Do you think you can make it?” he asked skeptically.
 
I had one advantage in the standoff with the buck, that being my Nightforce NXS 2.5-10 x 32 Compact riflescope that I had ordered with a Velocity 600 reticle.  I am not a fan of complicated reticles for hunting, nor am I interested in making difficult calculations, consulting drop charts, making elevation adjustments or trying to recall what reticle markings mean when I have a trophy in the crosshairs. 
 
At the same time, I had become increasingly interested in longer-range accuracy, something more precise than a mere holdover estimation, and of course, no riflescope company enjoys a better or more deserved reputation for long-range precision than Nightforce.  The Velocity 600 reticle is actually tailored to the ballistic characteristics of the shooter’s rifle.  In this case, I mounted the 2.5-10 x 32 on my ancient .30-06, the first rifle I ever owned, well worn and showing the bruises of many hunts in many places, but still one of the most accurate rifles I have. 
 
The Velocity 600 has horizontal lines at the 0, 100, 200, 300, 400, 500 and 600 yard positions, with smaller hash marks at 50-yard intervals between each of those.  I had spent a lot of time practicing and confirming that the distance markings were right on.  If I want to make a 550-yard shot, for example, all I need to do is confirm the distance to the target, place the appropriate mark directly on the target, be cognizant of any potential wind drift, and pull the trigger.  Simple and virtually foolproof, two essential characteristics for this hunter.
 
According to our rangefinders, it was exactly 286 yards to the buck.  Now, I realize that this is laughably close in this day and age when accomplished 1000-yard shooters using Nightforce products can generate three- and four-inch groups all day long…and when 1500, even 2000 yards is starting to define “long” range.
 
Let’s review the situation, however.  I had a six-inch opening through which to place an ethical, fatal shot on our hillside deer.  I had to approach it with the same techniques that would be required if the distance were three times greater.  There was simply no room for error.
 
The sun was lowering quickly.  For over nine hours, we had watched that deer.  It was either make the shot, or call it quits, with a good probability of not seeing the big buck again.  It was now or never.
 
“Doyle, I think I can do this,” I said with more confidence than I really felt.  “I will either kill the deer with a neck shot, or miss it entirely.”  Over the course of my hunting career I have made my share of good shots, and yes, have made some bad shots.  Having a professional outfitter watching intently does not contribute to the former.
 
I adjusted the bipod affixed to my rifle (second only to a quality riflescope in being conducive to accurate shot placement, in my opinion), placed the crosshairs of the reticle equivalent to 275 yards on the bottom of the deer’s jaw, and took a deep breath.  The setting sun streamed directly into the objective lens; fortunately, NIghtforce lens coatings help reduce glare substantially.  I slowly, slowly squeezed the trigger.
 
“Whoooeeee, what a shot!”  Doyle jumped to his feet shouting, having seen what I didn’t because of the rifle’s recoil.   The big deer never stood up, never moved, never even twitched.  My bullet had struck exactly where I had intended, halfway down its neck, penetrating deep into the chest cavity.  The deer simply rolled over, dead instantly.
 
“That’s one of the best shots I’ve seen,” Doyle exclaimed, which, considering how many he has witnessed, made me one proud and happy hunter.  “Let’s go get him”
 
We made our way through the hillside jungle, clothes being ripped and torn, and finally found the buck.  It was a magnificent old muley that would score 185 B&C points, making every moment of a very long and often tense day very sweet indeed.
 
I have made longer shots, as measured in sheer distance.  I’ve never made a more satisfying shot, though.  Can 286 yards be considered “long range?”  It certainly can, when there is zero margin for error.  I don’t consider myself an accomplished rifleman.  I had two things going for me, though.  One was the wisdom to use the best possible riflescope; otherwise, there would have been no chance.  The second was the willingness to practice enough to learn how to use those optics properly before going afield.
 
Together, they gave me the confidence to make a difficult shot, and to make the right decision.  
 
And to go home with an exceptional trophy.

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New heavy-duty, locking flip-up lens caps for Nightforce riflescopes

For the riflescope’s objective lens, an adapter screws into the objective’s threads; for the eyepiece, the adapter clamps on.  The caps themselves then securely lock into place onto the adapters.  Both caps flip up with finger pressure.  Once open, the caps can be locked into place with slight backwards pressure.  The caps can be rotated to provide the opening angle preferred by the shooter. Nightforce lens caps are made of extremely tough, heavy-duty black plastic.  Unlike lesser quality covers, they will not accidentally detach from the riflescope, they are not affected by extreme environments, and they will not deteriorate.  They are designed specifically for high-quality riflescopes, providing years of effective protection against dust, moisture, abrasion and scratches.  They are quick in the field with positive response, designed to be left on the riflescope at all times.

Retailing for $90.00 for a set of two, Nightforce flip-up lens caps are as robust and reliable as the riflescopes they protect.  They are available at Nightforce dealers nationwide.  For more information, call 208.476.9814 or visit www.NightforceOptics.com.